Why learn to write about technology?

Have you noticed that almost everything we do today involves some kind of recent technology? Successful innovations are no longer just new versions of our notebooks and smartphones, they have flooded the most common tasks in our routine.

Digital transformation

This is a process that in the business world is known as digital transformation and consists of the migration by a company from the analog to the digital world, in a large number of processes and functions with the aim of increasing its competitiveness and performance.

This means that more and more companies are offering the most varied innovative products and services. There are companies that offer management software for other companies, applications that compare prices, home appliances that cook alone, among others.

New business

There is a lot of new business emerging in this context. After all, state-of-the-art technology is always a useful component in solving our problems. And with that, companies also aim to sell these solutions.

Content Marketing

And to sell better, in the digital world, any company needs Content Marketing. The question is: who will help them create content that really delights the audience? The answer is very simple: you, the copywriter.

That’s why today we can’t leave such an important and fundamental issue as “technology” out of the freelance writing list.

But, in the end it doesn’t help to be just an enthusiast of the area! Every topic has its peculiarities, and before you become a writing nerd, you should understand what the best practices are when it comes to writing about technology and innovation.

Search technology trends

To begin with, you need to know what the main technological trends are at the moment. One of the most interesting things about technology is that a lot of it revolves around the same tools.

For example, someone is developing a new algorithm that can be used to create the most diverse software. It’s your role as a writer to know everything (or almost everything) about this algorithm so that you are prepared when a customer requests a text about it, – you will certainly do so at some point!

Below, we’ll look at the main trends that are always going around in technology blogs!

Big Data

We are always entering new data into the network and we are not just talking about personal data. In addition to these, there is also navigational data, preferences of the websites we visit, products we look for, etc.

This large amount of information, if systematically stored and analyzed, can lead to the creation of incredible products and services. That is exactly what the Big Data is about.

Handling so much data requires a lot of memory from used equipment, intense processing skills and challenging codes. After all, creating a self-learning computer or a “self-driving” car is not possible, yet, for simple systems.

Therefore, analyzing all this data is a way to create standards and generate value for companies around the world that want to better understand how consumers behave.

The Internet of Things

IoT (Internet of Things) is the technology that connects machines to machines, making them talk to each other and make decisions that make our routine simpler.

It’s the connection of things through the Internet, whether it’s your phone connected to your refrigerator, or your GPS talking to your electronic door to let it know you’re coming.

The possibilities are endless and the forecast is that by the end of this decade we will have more than 200 million different products interacting with the web. In other words, we’re more than just studying about IoT!

Bitcoin

Bitcoin was the first all-digital currency to gain popularity and its market has been growing, to a large extent, in recent years. Many people buy bitcoins to invest because, when it was created, the bitcoin unit cost less than $1 and by 2016 it had risen to $900.

Similar to printing money, bitcoin is extracted (in an allusion to gold mining) through a decentralized network of computers.

Cloud Computing

Cloud computing is no longer a new trend, but a reality of the present. Today, more and more companies are strengthening their virtual infrastructures by understanding the millions of advantages this model provides.

We too already use cloud computing when we save a google drive, dropbox or other file. So be aware that more novelties in the “world of the cloud” will continue to emerge in the coming years.

Wearables

Have you heard of smart watches that do more than just show us the time and even allow us to monitor our heart rate? They are just one example of wearables, which is the technology applied to the items we wear.

Big companies like Apple, Samsung, Motorola and Huawei have all invested in such releases.

Although the prices are not yet so attractive, it is very likely that wearable computing will gradually gain space in our daily lives, so this is one of the trends you should be on the lookout for!